A series of films featuring The Moisturizing Soft Cream’s new anti-aging benefits, formulation and delivery system. This benefit-focused campaign demystifies Miracle Broth, the key ingredient at the heart of La Mer and the reformulated Moisturizing Soft Cream. Expanding on the heritage, technology and newly discovered skin benefits.
“A New Era of Healing Moisture. The Moisturizing Soft Cream.
Max Huber Research Labs introduces a legacy of healing in one Miracle Moisturizer.
50 years of ongoing discoveries bring our meticulously bio-fermented Miracle Broth to the next generation of The Moisturizing Soft Cream, infusing it with the ability to fight inflammation and help skin resist aging from the inside out. Built on half a century of research and innovation, The New Moisturizing Soft Cream is an experience of Miracle Broth’s regenerating power like never before, plumping lipids from within, while collagen and elastin connections create a matrix of strength and multi-sized spheres deliver healing energy with 3D accuracy. Working together at a cellular level, these advancements enhance moisture longevity.
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Concept development, on-set art-direction, post-production direction, layouts.
Client: La Mer.
Beauty: Tom Schirmacher.
Products and abstracts: Mario Godlewski, Thomas LeGrand, Jong Hyup, Sesse Lind.
CGI: RESN
Copywriter: Steven Jessop
Executive Director of Creative: Sam Lee
MSC REFORMULATED – Anti-aging healing moisture.
TARGETED MOISTURE – New 3D precision moisture sphere delivery system.
RESIST SIGNS OF AGING – Inside the Science with Dr. Jamie Emmetsberger.